Our Story



After hearing over and over that Moms couldn't find natural-based quality baby products that were affordably priced, we made it our mission, and Just Hatched was born. An adorable, affordable natural alternative to the high priced, natural baby brands. With mild and gentle ingredients and 'No Yucky Stuff'. Just Hatched has become the preferred brand for so many Moms.

Just Hatched products are FREE from Sulfates, Parabens, Gluten and Phthalates. They're hypoallergenic too. Never tested on animals.

As a bonus, Just Hatched smells so yummy! Scents that include tapioca, coconut, milk and sugar make your baby even more huggable.

Join the growing group of Moms who realize that the products they use on their precious little ones don't have to be expensive. Welcome to Just Hatched!

Melinda Rubin
President and mother of 2